Why many Nigerian artists with beautiful voices often remain unheard.


To become a fully-fledged music star is not just limited to being gifted alone, but it is necessary to possess the right information and power to resist opposing forces against your music career and destiny.

Every country or organization has its rules and regulations. People often become victims because they lack knowledge. You want to become a music superstar, how much information have you gathered about the music industry?  

Many songs became a hit, even won awards after the death of their composers due to a vow they made but could not fulfill. While some died because they were not spiritually fit or prepared. You can remember Dangrin, 2 PAC, Michael Jackson, DJ Arafat, Ebony Reigns etc. Therefore, to be famous and also rule, you need power; many appear muscular and physically strong but are spiritually weak and powerless, while some may appear weak but are spiritually strong and powerful.

In order to become a successful music artist, you need a lot of moving parts to work together. These moving parts include areas such as music creation, splendid music video, networking, marketing, concert, finances, operations, and more.

Though many people sing, only few are really gifted in music creation. There are people who sing just because they have a passion for music or just for pecuniary gains and yet, there are those who sing because they are gifted and passionate about music or just plainly destined to sing. What's the difference? The difference may not reflect in their financial status, but it would reflect in their uniqueness, consistency and longevity. Therefore, those not gifted will give up and fade away when they encounter storms that come with the gift of music, while those destined to sing will spread their wings and fly above the storm. Those who are just passionate will write songs that appeal to the body of the listener, while those gifted will write songs that touch the soul of the listener. A gifted singer’s voice is a world of treasure that will always move the listener to ecstasy or tears because the composition makes a profound connection with the heart and soul of the listener. People that are gifted in music don’t have to go into seance to be inspired; they sing and compose freely any day, anytime, anywhere. Some gifted singers can sing wonderfully without even being trained to sing.

Many people dabble into music because they want to be famous and respected. Some others, who are into illegal businesses, go into music so that people would not suspect them. All they desire is just to record songs that will be a hit for a few months, circulating in all the clubs. That is why they find it difficult to compose or write splendid songs unlike those who are truly gifted in music. 

Another reason why many talented artists remain unknown is because they love money more than music. The passion must first then everything other thing will follow. Don't do music because you want to be rich rather do music because it's your passion. Therefore be willing to perform and do free shows in order to connect with people and gather large fan base. You should perform at every given opportunity both local and national level this will create a medium that will spark up conversations that will result in more opportunity.

If you are really gifted in singing, you will never be discouraged, or complain, or sing just for money or other pecuniary benefits but rather because it’s a passion that gives you pleasure joy, peace and happiness, not just something you are forced to do, but that which flows naturally from you. A time will definitely come when those who use you for free will beg you with millions of cash to perform for them.

Many upcoming artists are wasting their time trying to get sign and neglecting the important thing which is social media. If you don't have a social media presence it will be difficult to get an international recording deal because the record company will want checkout how people are responding to your music. Over 90 percent of signed artists over the two decades didn't emerge as stars therefore it makes more sense to learn the new music business on your own. You can stay Independent and keep control of your music by learning and applying the principles of marketing to your music. And you will see record labels running after you. But you have to be very careful because most of the big record labels in the world are evil, yes they will use their connections and the media to get you famous but afterwards will steal everything back from you indirectly when you become wealthy or terminate the contract. They will use other people to plan numerous lawsuits against you just to ruin you. This is what happened to Michael Jackson, R Kelly etc.

There are tons of great music and lots of talented artists out there, but there seems to be very few talented marketers in the music industry. In Nigeria no radio station will play your song free of charge no matter how beautiful the song may be, except you are a known name or feature a known artist. They prefer to play songs that are not beautiful but sang by known artists. This is the principal problem the upcoming artists are facing today but thank God for social media which has become a platform where anyone can become a star overnight. So every upcoming artists should learn music business/marketing and promotion via various music blogs or get someone on your team that wants to learn it while you learn to evolve your music. Even though it may be difficult to get a thousand stream on Digital stores like Apple music and itunes ,Spotify , don’t worry about money, just be happy that you actually get streamed and are growing a fan base for your art!

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