Nigerian artiste, Davido has announced his partnership with Martell, one of the most recognised drink companies in the world.
In the last few years, Davido has been underrated in the entertainment industry and I guess this deal would further boost his ego.
Davido is one of the most influential Nigerian artiste but it's so surprising that he has been struggling to be recognised by international companies.
In recent times, Burna Boy and Wizkid has bagged more international deals than Davido.
Though, fans believe Burna Boy and Wizkid are not in the same league with Davido. I still believe Davido deserves to be given more respect at the international scene.
Davido's new endorsement deal with Martell would prove to fans that he's an important figure across the world.
We hope to see Davido bag more of such international deals in the future. Congratulations to "OBO" on his new deal with Martell!