French car brand Peugeot has unveiled a redesigned logo, featuring a lion's head that recalls its 1960s emblem, as part of a rebrand to mark a new era of electric car manufacturing.
The car manufacturer which claims to be the world's oldest surviving automotive brand, updated its logo for the first time in 10 years. This is the 11th logo update in its history.
As with every version of its logo since 1847, the lion is central to the new design, which was created by Peugeot Design Lab.
However, unlike the previous logo, the design does not include the lion's body. Instead, it only includes a stylized head and mane placed under the car brand's name within a shield.
"A new logo and brand identity are significant developments for any marque, let alone Peugeot, who has a history spanning more than 210 years," said Julie David, managing director of Peugeot, UK.
According to Peugeot, it will offer an electrified model of each and every one of its current cars by the year 2025.
Here are some pictures of the new logo
This marks the first time since 1975 that the lion's body has been removed from Peugeot's logo. For the past 46 years, the logo has shown the lion standing on its two hind legs with its forelegs raised in the air as seen below
This design appears to be a redesign of the logo used throughout the 1960s which also featured a lion's head within a shield👇👇👇👇👇👇
A comparison between the 1960s logo and the 2021 logo is shown below
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