Mitumba is a Swahili term, literally meaning "bundles", used to refer to plastic-wrapped packages of used clothing donated by people in wealthy countries.
The sale of mitumba has changed many people’s lives, especially the youth who fail to secure formal employment.
Here is how to start mitumba business in Kenya.
The size of the mitumba business you want to set up will determine the capital. Starting a small business requires as low as Kshs 500 while a large business needs more than Kshs 100, 000.
identify a supplier
Identifying the right supplier is an essential factor to consider if you want to start a successful mitumba business in Kenya. For example, if you intend to start a mitumba shoes business in Kenya, you need to find a supplier who specializes in shoes. If you want to venture into the mitumba business on a small scale, you can get the products from open-air markets personally.
Identify your target market
The success of your mitumba business will depend on your ability to identify the customers’ needs.
You need to know that different clothing types do well in different places based on factors such as weather and age.You can start by assessing your neighbors (ladies, gents, children, or teenagers).
Pricing products is essential in any business. You will need to have excellent negotiation skills to arrive at a win-win outcome with your customer.
A location can be physical or online. For an online store, you will need to invest in good photography to provide clear pictures to your customers. You can decide to sell your clothes both online and in physical locations to maximize your profits, but you will require more capital to run the business. Choose a location that will help you reach many people.