Every years, the number of upcoming recording artistes in Nigeria has increased tremendously, and it takes dedication, hard work and consistency to turn a music dream into a successful career.
However, some upcoming artistes will remain “upcoming” if they don’t drop certain myths that lead them into making certain career blunders. These tips are not cast in stones, but are relevant to help push someone’s career forward. If you want to be rich and famous through music, you should take this post seriously.
1. Big Studios Don’t Equate To Big Hits
This myth has been proven over time. Many hits have been produced from small bedroom or home studios. Timaya didn’t get fame working with a big producer, even Alakpomeji Records that produced the first hits of 9ice, was not big until they made Gonga Aso hit. Big studios usually have great gadgets, software and sometimes experienced producers, but then it is not a guarantee that the studio would produce songs that will rule the air waves.
2. Music Doesn’t Promote Itself
Some music promotes itself when it is very good but then, you need to push it out first before it gains ground. Upcoming artistes sometimes feel reluctant to go around promoting their works, maybe due to lack of money or support or even a dying passion. This jinx needs to be broken. If your music must be heard you should not stop promoting it via the Blogs (more effective these days) Radios, TV, interview, Print media and Gigs.
3. Making Hits Should Not Always Be the Focus
Hits are amazing, cos they bring instant fame, but when an artiste is always aiming at making hits and club bangs, he misses out on the bigger picture. Most artistes are always looking for hits instead of good music, forgetting that good content most times turns out to be hit, not the other way round. You might end up making the hit, but its wackiness will make it fade away in no time.
4. Be Known For a Sound
Find your sound and never be a copy of another artiste. You can be inspired by them but don’t mimic them, as you’ll be seen as a karaoke singer. Karaoke is a good rehearsal ground. However, artistes should write their own songs and should not try to sound like their favorite artiste. Be YOU! Be original!
5. Be Nice to Everyone
Fans are indirect marketers so you need to have a good attitude towards everyone as they are all your marketers. Nobody likes to be disrespected, not even by a star, so as an upcoming artiste should be friendly with neighbors, manager, producer, clients and the general public. Also be in good terms with family, as they form your backbone that defends and protects you when crisis arises.
6. Never Say No to Free
Most upcoming artistes make the mistake of turning down invitations to perform for free in events, forgetting that publicity is key in entertainment. Before you get up there, you must pay your dues and free events are just the perfect path to channel your contributions. Free performances are great platforms like a show room where you showcase your talent and build a fan base. Upcoming artistes should learn to embrace such invitations as it helps upgrade their acts.
7. Never Record Your Songs with a Producer You Are Not Friends With
Recording a song is like making love to a partner. There needs to be a connection for the music to sound right. Most people get their songs to the wrong hands and become unhappy after the session. Sadly, some producers are interested in the money, while only a very few are interested in your success. Find that producer who wants to see you go far and has the right tone to compliment your voice.
8. You Can’t Make It Alone
To run fast you need to run alone, but to run far, you need company. You’ll need God, People & Talent to get far in a musical career, so make friends the next time you are an entertainment scene. Look for mentors, get a publicity manager, form a team that would help you build a long lasting brand as a musician. Talent will take you up but connections will sustain you.
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